Original reportingMay 2, 20243 min read
Why family pages are the right unit for aircraft search
Aircraft reference sites fragment when every variant pretends to be the whole story.
Canonizing the family
Family pages let the site hold history, specs, variants, news, and discussion in one durable place. Variant pages then handle the differences that truly deserve isolation.
Why users benefit
Readers do not have to solve the site's ontology before they can understand the aircraft. That is a product decision, not just an SEO one.