By 1994 United was an airline transformed with service to Asia, Latin America, and Europe â€" none of which existed 10 years before. To mark this feat, The "Worldwide Service" campaign and livery were introduced at the end of 1993. The next year UA took delivery of the world's first 777. In 1994, United's low cost Shuttle by United was launched, though this was dismantled in 2001. United was at its peak from 1994-99. The Boeing 747SPs finally supplanted by the 747-400 were gone by the end of the year.