British Caledonian, well known for its "Caledonian Girls" and cheerful service, was established in 1970 as a merger between Caledonian Airways and British United Airways. It served non BA routes with a heavy emphasis on Africa, South America, and North America. It withdrew from most routes in competition with BA. British Airways purchased B-Cal in 1988. The name Caledonian re-emerged in 1994 as a BA owned charter service which was later sold.