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2004 - Route Map

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2004 - Route Map

 

2004 - Route Map

This route map shows a robust network with new service to the Dominican Republic. This map was taken from the website as the airline no longer publishes a printed schedule. In 2003, Jet Blue began and discontinued service to Atlanta. This may be seen as a failure but in fact it shows how quickly the company can experiment and respond to market conditions, but not be bogged down in loss making operations. Jet Blue, for the early part of the decade was the industry darling, but operational meltdowns, a well publicized emergency landing (with no injuries or airframe damage), and financial losses have extracted their toll. The founder of the airline, Dave C. Neeleman resigned in 2007 as CEO and then left to form a new startup airline in his native Brazil. With the Oil Shock of 2008 underway, Jet Blue was forced to sell aircraft, constrain growth, and delay new deliveries of aircraft. Also in 2007-08, Lufthansa acquired a 20% stake in the airline. The startup of Virgin America actually has lured Jet Blue into airports not part of its business model like LAX, though in early 2007 this service was delayed. Still, as of 2008, Jet Blue continues to be one of the few great commercial flying experiences (at least in economy) left in the United States.

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