Jet Blue goes from strength to strength. It made news again in 2003 when it became the first low cost carrier to order new Regional Jet's, ordering a new line of E Jets, the ERJ-190s. With these, Jet Blue expects to become the first successfull LCC operator of Regional Jets using these 90-100 seat planes. They actually have wider seats than the A-320. Reportedly, Richard Branson considered investing inJet Blue prior to launch, but regulatory and control issues thwarted the talks. He calls Jet Blue "The One That Got Away". In 2004, Branson announced plans to launch a US based LCC based in New York, but with service focused around San Francisco. Virgin America has so far avoided direct competition with Jet Blue flying into SFO and LAX, instead of Jet Blue's OAK and LGB. However, Jet Blue planned in 2008 to begin nonstop service out of LAX to JFK and BOS, ostensibly to take on and weaken Virgin America.