Not even 20 years old, Emirates is nothing short of a phenomena. In advance to the diminishinment of oil reserves in the country, the UAE government is pursuing a strategy similar to Singapore in making Dubai a business and tourism center. Key to this plan is establishing Emirates as a world class international airline and Dubai as a hub, something that is well on the way to happenning. Emirates already offers an extraordinary level of inflight service with ultramodern Airbus equipment. In 2004, the airline inagurated first time services to New York and in 2008 was the launch customer but 2nd operator for the A380 SuperJumbo with orders and options for 40 aircraft.