Emirates is a bona fide success story at barely over 10 years old. Modeling itself after, Singapore Airlines, Emirates is already one of the world's world class airlines. With oil reserves projected to be depleted in twenty years, the UAE is establishing itself as a business and tourism destination. The emergence of Emirates to this high echelon is central to the entire ambition. Emirates made huge news in 2000 becoming the launch customer for the Airbus A-380 SuperJumbo. Emirates ordered 20 with an option for a further 20, the largest order of any carrier. Due to its engine choice, however, it was the first operator. Emirates began A380 service in 2008, just after inaugurating service to New York and Houston.