Air India's mascot, the Maharaja, is a turban clad king with over-sized moustache and a royal dress. "He may look like royalty, but he isn't royal" - these are the words of Bobby Kooka, the man who conceived the Maharajah. This figure first made his appearance in Air-India way back in 1946, when Bobby Kooka as Air-India's Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah.